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The High Cost of Doing Nothing: Why Financial Institutions Should Promote Estate Planning

Estate planning is a critical service that helps individuals secure their financial futures and protect generational wealth. Yet, many customers and members of financial institutions delay the process, often perceiving it as too complicated or costly. For financial institutions and advisors, the opportunity lies in addressing this gap by offering tools and resources that simplify estate planning. Even straightforward solutions can make a substantial difference in protecting families and ensuring financial security, highlighting the value institutions and advisors can provide to their communities and clients.

Why Having an Estate Plan Matters

The biggest oversight for many individuals is not having any estate plan at all. For financial institutions, this presents an opportunity to educate and support customers in avoiding this common mistake. As Barbara Ginty, a Certified Financial Planner and host of the Future Rich Podcast, explains:

“The biggest mistake is not having an estate plan. If you want to create generational wealth, you need a comprehensive estate plan.”

Without any plan in place, customers and members may leave their families to navigate unnecessary delays, expenses, and emotional stress. By providing resources and tools, financial institutions can help their clients avoid these challenges, whether through simple solutions or more comprehensive plans. Even for customers and members with straightforward needs, the reassurance that their affairs are in order is a significant value-add that institutions can offer.

Tackling the Cost Barrier

Cost is often cited as a major reason people delay estate planning. Financial institutions are in a unique position to address this concern by offering accessible and affordable tools to their customers, like OneDigitalTrust. Traditional estate planning services can be expensive, but solutions like OneDigitalTrust provide a cost-effective and efficient alternative for creating legally valid plans.

For individuals with straightforward needs, these platforms offer essential tools to create wills, trusts, and other key documents. By partnering with such solutions, financial institutions can help their clients overcome the cost barrier, ensuring that protection and planning are within reach for all. Providing these resources demonstrates a commitment to financial well-being and removes a significant obstacle to getting started.

Staying Organized is Key

Organizational challenges are a common hurdle in estate planning. Financial institutions and financial advisors can play a crucial role in helping their clients navigate this process by promoting the importance of keeping financial records in order. As Patty Fitzsimmons, vice president of accounting at Aquilance, points out:

“Not creating or maintaining a solid accounting and record-keeping system by a family is one of the biggest mistakes in the estate planning process.”

Encouraging clients to maintain a clear understanding of their financial situation—assets, debts, and overall net worth—is foundational to effective planning. Estate planning platforms can complement this effort, but they work best when paired with accurate and up-to-date financial information. By supporting clients in creating asset inventories or net worth statements, financial institutions and advisors can help streamline the planning process and minimize potential confusion down the road.

Fitzsimmons adds:
“Making assumptions about the current state of a family’s situation is another big mistake we see. It is particularly important that the current reality is clearly understood.”

Through education and accessible tools, institutions and advisors can empower their members and clients to build a solid foundation for estate planning.

The Bottom Line: Start Small, But Start

Estate planning may seem daunting, especially for those just beginning the process. However, waiting for the perfect moment or for the ability to afford expensive professionals can be a risky approach. Financial institutions can help their clients take the first step by emphasizing that a simple, foundational plan is better than no plan at all.

A straightforward estate plan, while basic, can offer significant protection and peace of mind. As clients’ needs evolve, estate planning can become more complex, but starting with a solid foundation, such as the one offered through OneDigitalTrust, can provide a critical safety net from the start. Financial institutions can play a key role in helping their clients navigate this journey without the burden of high costs or complexity.

In the end, estate planning doesn’t need to be overwhelming. Encouraging clients to take small steps now, using accessible tools, can ensure they have a plan in place that safeguards their financial future and offers clarity for their loved ones.

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Around the Thanksgiving Table: How Financial Advisors Can Help Clients Start the Estate Planning Conversation

As Thanksgiving approaches, families gather together to reflect, share memories, and appreciate one another. While the holiday is often focused on gratitude, it also presents a unique opportunity to introduce important conversations, like estate planning. For financial advisors working with clients and their families, this time of year can offer an ideal moment to guide clients toward having these crucial discussions with loved ones. Here’s how to approach estate planning in a way that fosters understanding, openness, and long-term planning.

Create a Comfortable Setting for Conversations

The Thanksgiving holiday provides a natural, relaxed environment for estate planning discussions. Financial advisors can help clients understand how to bring up the topic gently, perhaps during quieter moments when families are engaged in sharing memories. By emphasizing that it’s about preparing for the future rather than focusing on the daunting aspects of death, clients can initiate conversations that feel natural and empowering rather than uncomfortable or rushed.

Position Estate Planning as a Family Benefit

Rather than framing estate planning as a task, encourage clients to highlight its value as a tool for peace of mind and family unity. By planning ahead, families can ensure that assets are distributed according to their wishes and that loved ones are cared for. For financial advisors, helping clients position estate planning in this light can turn what may seem like an intimidating subject into one that feels proactive, supportive, and considerate of family members’ needs.

Foster a Sense of Togetherness in Planning

Estate planning is more than legal documents—it’s about preserving family legacies and strengthening connections. Financial advisors can guide clients in thinking about how their estate plan will protect both their financial assets and the family bonds they’ve worked to nurture. By encouraging clients to view the process as a shared family goal, financial advisors can make estate planning feel like a collaborative endeavor that benefits everyone involved.

Lead with Empathy and Understanding

Acknowledge that estate planning can stir up complex emotions. Each family member may have different feelings about aging, legacy, and wealth distribution. Financial advisors can assist their clients in leading these discussions with empathy, ensuring all voices are heard and respected. This approach will foster an atmosphere of mutual understanding, making the conversation about estate planning less intimidating and more about ensuring that everyone feels comfortable and valued.

Use Personal Stories to Encourage Reflection

Thanksgiving is a time of reflection, which provides an opportunity for financial advisors to encourage clients to share personal stories about their family’s legacy and what they hope to pass down. By sharing stories of personal experiences, clients can see estate planning as a continuation of their family narrative, making the conversation more relatable and heartfelt.

Keep the Dialogue Open and Ongoing

While Thanksgiving may be the perfect opportunity to start the conversation, estate planning is an ongoing process. Encourage clients to view this as just the beginning of a broader conversation with their families, one that can continue beyond the holiday season. Financial advisors can position themselves as a long-term partner in these conversations, offering guidance and tools to help clients revisit and refine their plans as circumstances change.

Conclusion

By guiding clients to approach estate planning conversations with their families during Thanksgiving, financial advisors can help their clients prepare for the future with a sense of peace and purpose. The goal isn’t to rush the process but to initiate an ongoing dialogue that ensures that family legacies are protected, and the right decisions are made for future generations. With the right approach, estate planning can be a meaningful and empowering conversation, benefiting both families and the advisors that help them navigate these important decisions.