The following is an abstract of an article that was originally published in Forbes on April 18th, 2022.
The Covid-19 crisis spawned severe and synchronized economic scarring worldwide, leaving a $16 trillion price tag in its wake. But it is the human scarring that has been its most sizable consequence—the disappearance of over 3 million lives translated as 20 million years of life lost. The impacts of such an unprecedented crisis on personal wellness are here to stay.
The Challenge
- How firms can be more responsive to the needs of their employees
- How employee well-being can potentially impact organizations
- Understanding the lasting impact the pandemic will have
The Opportunity
- Similar to the role organizations played in the stimulation of demand for health & life insurance and retirement plans, they can also positively influence customer and employee well-being factors
- There are many ways organizations can encourage and support employee self-care, that also improve the organization’s growth goals
- The boundaries between work and personal continue to blur and opportunities exist to transform relationships from transactional to relational
- Employees are looking to employers to help them find resources that make their lives easier including personal and family wellness elements
The pandemic has upended many old transactional conventions, and businesses are up to the task of selecting and implementing relational replacements that are better suited to do both—deliver a societal impact while also enhancing the economic performance of the firm.
About The Author:
Sonny Kapoor is CEO of OneDigitalTrust – it offers a B2B estate planning platform for firms to offer to their stakeholders.