Categories
Blog INSIGHTS

Mourning Has Multidimensional Costs – How Effective Estate Planning Can Ease Some of the Stress

Effective estate planning is crucial to the people your bank, credit union, financial advisory or other financial services company serves, whether they have come completely to grips with that reality or not. Having the right plans in place helps reduce the burden that loved ones bear in settling an estate and can significantly reduce the painful wait for it to settle.

The grief that mourners are left dealing with only makes the burden heavier. The costs can add up, and they involve more than just money. For instance, a study by the University of Georgia’s College of Public Health found that people in that state were 1.5 times more likely to visit a doctor 20 or more times in the two-year period after the death of a loved one. Even more striking, those over age 50 were more than twice as likely to die during bereavement.

The researchers cited depression and stress from the bereavement itself – the effects of which can include reverting to bad habits such as smoking, drinking and ignoring medical conditions. All that can add up to missed work, adding to the physical and material costs associated with the bereaved’s own health and paying the bills the deceased left behind.

Working-Aged People Bear the Burden

Wherever they live, the psychological and physical burden is most keenly felt by working-age people, those most likely to be part of the sandwich generation – responsible for caring for children and parents alike.

Employers can help. While there’s no federal bereavement leave policy, some states have them, and so do about 90% of U.S. companies, according to the International Foundation of Employee Benefit Plans.

But that time off is very limited, and one of the potentially biggest stresses, dealing with the liabilities and assets of the deceased’s estate can take months, not just a few days following a funeral. That time and uncertainty just add to the stress that, as we alluded to above, can take years off a person’s life.

That’s also one area where you can really step up as a holistic provider of financial services. A great first step is to offer streamlined, digital online estate planning platforms that are easy to use, simple but powerful, and complete. OneDigitalTrust is just that, as featured in new Javelin research. We provide single sign-on access to create legally valid wills, trusts, power of attorney, healthcare directives, guardianships, probate trackers and more, even a pet trust. It’s not just legal documents but we also offer estate analysis and optimization tools, plus hyper-personalized info to understand the implications of key aspects of the plan. These are all features that democratize capabilities previously available to the ultra-rich only. And, we provide a virtual vault for organizing all this, along with strategic guidance throughout your journey.

Cross-sell Effective Estate Planning Across Generations

Banks, credit unions, financial advisors, insurance agencies, benefits providers, and more can offer an easy-to-understand, effective estate planning process to help your organization attract and retain customers and members. Banks and credit unions that also have in-house advisors and insurers can use our platform as an opportunity to upsell your other services. That creates the opportunity for fee income while engaging with the consumers you serve in a highly valuable, personal and meaningful way. Our powerful platform also provides your organization with rich financial data on your members and customers so you can understand and better serve them. That’s a powerful cross-sell for you and a small cost many an aging baby boomer, Gen Xer, and even younger generations might happily bear when presented with the opportunity.

170M Americans need an estate plan. OneDigitalTrust offers a white-label, turnkey estate planning platform with pricing options tailored to the needs of banks, credit unions, financial advisors, wealth managers, insurance firms, employee benefit providers and more.

Contact us today to learn more!

Categories
Blog

Asset Retention & The Benefits of Modernized Estate Planning

Wealth advisors are entrusted to protect their client’s assets and financial legacies for future generations, and modern estate plan software plays a pivotal role in helping firms achieve this goal. Your firm has likely developed an offering stack that serves the client’s best interests, aiming to diversify revenue streams, bolster loyalty, and increase customer share of wallet. Nevertheless, like many in the industry, retaining these assets beyond the initial generation can be challenging. While most firms can agree on the importance of catering to their clients, not everyone is leveraging the benefits of modernized estate planning services to create relationship alpha and establish opportunities with the next generation. In this article, we’ll delve into how leading wealth advisors leverage modern estate planning software to bridge the gap with beneficiaries they protect and generate lasting revenue for their firm.

Transferring Wealth and Advisor

Fostering more profound relationships and cultivating unwavering trust with clients is key to positioning your firm as the ultimate financial resource. Industry research firm Cerulli Associates predicts $72.6 trillion in assets will pass down to heirs through 2045. Yet, asset retention remains a significant hurdle for the long-term success of advisory firms. Shockingly, studies indicate that over 80% of the children inheriting their parents’ wealth will ultimately seek new advisors. This statistic places approximately $112 trillion in assets and the advisors overseeing them in jeopardy amid the most substantial wealth transfer in history. As a result, advisors leverage the benefits of modernized estate planning to address churn and increase opportunities to engage with future generations.

Comprehensive Financial Planning

Providing customers with a holistic financial experience is high on the list for firms looking to expand into new demographics. This approach transcends traditional financial advisory by encompassing various aspects of an individual’s economic life, ensuring a more holistic and meaningful relationship between advisors and their clients. Modern estate planning platforms play a pivotal role in this transformation. By leveraging low-cost estate plan software solutions to enhance core service offerings, wealth advisors can create a unified, end-to-end approach to their financial management by consolidating financial planning and estate planning under one roof. 

Estate planning platforms, embedded with sophisticated tools and optimized with data-driven features, are a high priority for firms looking to modernize and enhance their portfolio. The best estate plan software, designed specifically for the mass affluent, will generate actionable insights, forecast potential roadblocks, and identify missed opportunities. These cutting-edge capabilities empower advisors with the information needed to provide tailored recommendations for truly comprehensive financial guidance.

Secure Cross-Generational Clientele

With more than half of Americans choosing digital wallets over traditional payment methods, it’s no surprise that advisors are seeking modernized solutions for their tech-savvy customer base. Firms that offer a convenient and affordable solution for clients to protect their life’s legacy demonstrate higher value and a commitment to servicing clients’ needs and digital preferences. Conversely, those who resist advancing to modernized solutions risk alienating the generations seeking them. For instance, Gen X represents a tech-savvy and sizable demographic that prefers self-service options like on-demand access to create and manage their end-of-life documents. 

The best estate planning platform streamlines processes through user education and self-guided onboarding. These platforms facilitate the establishment of representatives and assignment of estate planning roles, such as executor, trustee, financial/healthcare power of attorney representatives, and more. Armed with this knowledge, advisors can initiate a genuine dialogue that serves their clients’ families while creating opportunities to cultivate relationships with potential clients. 

Estate Plan Software Solutions for Financial Advisors

While modernized estate planning has many benefits, creating cross-generational revenue opportunities and increasing asset retention are two compelling advantages for advisory firms seeking exponential growth and relationships with future generations. Contact our team to learn how you and your clients can benefit from an all-inclusive estate planning solution through OneDigitalTrust.

Is your firm ready to incorporate cutting-edge, turn-key technologies into your financial planning process? Get started today, and register for your free Advisor Portal

Categories
Blog

From Pixels to Prosperity: How Financial Advisors Level Up With Estate Planning

How Financial Advisors Can Enhance Their Digital Footprint

Establishing a strong online presence is paramount for financial advisors seeking to expand their reach and grow their client base. Leveraging estate planning services can be a game-changer in boosting your digital footprint and attracting prospective clients. In this blog, we will explore how financial advisors can enhance their digital footprint by harnessing the power of estate planning to enhance their online visibility, credibility, and, ultimately, their business success.

1. Establish Expertise Through Valuable Content

Estate planning is a complex and critical aspect of financial advising, and clients are actively seeking knowledgeable professionals to guide them through the process. Create a content-rich blog on your website covering various estate planning topics, including wills, trusts, estate tax, and asset distribution. Offer valuable insights and practical advice to demonstrate your expertise and establish trust with your online audience.

2. Utilize Social Media to Engage and Educate

Social media platforms provide an excellent avenue for financial advisors to engage with potential clients and showcase their ability and excitement to offer estate planning services. Create compelling posts, infographics, and videos highlighting the importance of creating and maintaining a legally-valid estate plan and its long-term effect on their family’s financial security. Share success stories of clients who have benefited from your guidance, and encourage followers to ask questions or seek advice. Consistent and informative social media activity can significantly boost your online visibility and credibility.

Subscribe To Our Newsletter


3. Craft a Well-Designed Website

A professional, user-friendly website is your virtual storefront and a crucial element of your digital footprint. Ensure your website is visually appealing and provides comprehensive information about your estate planning services. Optimize the site for search engines, making it easier for potential clients to find you when searching for estate planning advice. Incorporate clear calls to action, encouraging visitors to contact you for further assistance.

4. Harness the Power of Search Engine Optimization (SEO)

SEO is a fundamental aspect of increasing your digital footprint. Optimize your website and content with relevant keywords related to estate planning. Conduct keyword research to understand what your target audience is searching for, and tailor your content accordingly. You can attract more organic traffic and potential clients to your website by ranking higher in search engine results.

5. Showcase Testimonials and Client Reviews

Testimonials and client reviews can significantly impact your online reputation and trustworthiness. Encourage satisfied clients to share their experiences on your website or reputable review platforms. Positive feedback from real clients adds authenticity to your service offerings, encouraging others to seek your guidance.

6. Host Webinars and Virtual Events

Host webinars and virtual events around your firm’s service offerings while highlighting your newly augmented estate planning services to increase your digital footprint. Invite industry experts and professionals to join these events, providing valuable insights and fostering community among attendees. Webinars can serve as an opportunity to showcase your expertise while attracting potential clients interested in estate planning solutions.

7. Collaborate with Influencers and Partners

Partnering with influencers or industry experts in related fields can widen your digital reach and introduce your estate planning services to new audiences. Look for opportunities to contribute guest posts to reputable financial and estate planning publications. Seek partnerships with companies that provide estate planning software that allows you to provide your clients with the best estate planning solution and minimize risk. Engaging in strategic collaborations to provide comprehensive, all-digital estate planning capabilities can enhance credibility and establish your firm as a go-to resource for estate planning expertise.

How Financial Advisors Can Enhance Their Digital Footprint – Conclusion 

Incorporating estate planning services into your digital strategy is an exciting move for financial advisors seeking to increase their online presence and expand their client base. By sharing valuable content, utilizing social media, optimizing your website, and building a strong online reputation, you can leverage estate planning to grow your digital footprint and elevate your financial advisory firm to new heights of success. Embrace the digital landscape, and watch as your estate planning services pave the way for lasting growth and client trust. Want to learn more about how you can effortlessly incorporate estate planning into your service offerings? Contact us today! 

Looking for more ways to solidify client relationships, increase revenue streams, and establish yourself as an essential part of your client’s financial future? Download our free guide! 

Financial Advisor Marketing Guide

Categories
Blog INSIGHTS

Digital Marketing for Financial Advisors: 5 Ways to Build Credibility

Digital marketing for financial advisors continues to be one of the most effective ways to attract, engage, and retain clients. Digital channels such as websites, social media, mobile apps, email, and search engines provide financial advisors with a wealth of opportunities to reach a wider audience, build credibility with clients, and establish themselves as reputable choices in the financial industry. This article will review six digital marketing techniques for advisory firms to increase awareness and drive more revenue.

 

1. Website Optimization

Your website is your brand’s digital face and is often the first point of contact clients will experience. Building a strong online presence is the foundation of a successful digital marketing strategy. Like any good site, yours should be visually appealing, easily navigable, and mobile-friendly. In addition to showcasing your expertise, highlighting qualifications, and promoting service offerings, consider content and functionality that provides added value.

Four ways to provide value:

  • Client testimonials: No recommendation is more powerful than a testimonial from a satisfied client. Feature testimonials on your website using written or video format.
  • Explanation of terminology: Common terms used in the financial space may be unfamiliar to your clients or website visitors. A brief glossary of words they are likely to encounter can help bridge the gap between advisor and client.
  • Easy contact form/chat: Make it easy for potential customers to contact you via a secure online contact form or live chat option with rapid response.
  • Educational articles/content: Showcase your expertise by offering educational content relevant to your client’s financial situation and goals.

Subscribe To Our Newsletter


2. Content Marketing

Content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.” It is a powerful tool for establishing authority as an expert in the field, promoting awareness of your firm, and attracting potential clients. Promote content across multiple platforms and channels, including your website, social media, and email. The key to successful content marketing is to create compelling and informative content that addresses questions while offering practical financial advice. Reach a broader audience with content marketing, and position yourself and your firm as a trusted resource. 

 Examples:

  • Blog content: Blog posts are a great way to share educational content and promote your firm. Don’t forget to share your newly written blog on social media to expand your reach. 
  • Off-page Articles: Have you written content for peer sites or publications? This, too, is premium content to promote on your digital networks.
  • Videos: Sometimes, video is the most direct way to convey a message. Utilize video for announcements, education, and instructional content. 
  • Infographics: Infographics convey information visually that most people can easily understand. 

3. Search Engine Optimization

Search Engine Optimization (SEO) is optimizing your website to increase online visibility for local and national search results. With 46% of Google queries allocated to finding a local business, SEO optimization is vital. 

When assigning rank, Google SERPs factors four types of SEO – On-page, Off-page, Local, and Technical SEO. Each plays a significant role in increasing online visibility, driving traffic, and creating a user-friendly experience. With the ultimate goal of attracting visitors and securing more clients, SEO is a key component of digital marketing and getting found online.

4. Identify and Promote Your Unique Value

Competition amongst financial advisors is fierce. To position your company as a top contender, you must identify and promote what sets your firm apart from others – are you a longstanding company, J.D. Power award winner, or do you provide your clients with modernized service offerings? For example, firms that leverage estate planning software to empower their clients to create and maintain their end-of-life documents demonstrate value while exceeding expectations and showcasing a commitment to connecting with the next generation and their digital preferences. 

Highlight these benefits on your website, in your content marketing, and on social media platforms so potential clients will identify your firm with the advantages that come with it. 

 

5. Email Marketing

Email marketing continues to be one of the most effective ways to connect with audiences, nurture relationships, and generate awareness about a product or service. Email marketing platforms, like Constant Contact and MailChimp, enable users to measure the effectiveness of each campaign by tracking common email KPIs, including delivery, bounce, unsubscribe, and click-through rates. Using this data, your firm can improve its email marketing strategy to provide recipients with well-crafted, expertly timed, educational, and engaging content.

Email Marketing Examples:

  • Newsletters: Share insights and forecasts with clients and potential clients.
  • Announcement emails: Are you hosting or appearing at an upcoming event? Excited to share the news about your new employees? 
  • Product features/services updates: Keep your subscribers up-to-date on your products and services or highlight special features.
  • Quizzes and surveys: What better way to get to know your clients and the best ways to serve them than with an interactive quiz or survey?
  • Industry updates: Share important “right now” news and information about the financial sector and how it affects you and your clients. 

Digital Marketing for Financial Advisors

Digital marketing is a powerful tool for financial advisors looking to attract new clients, build credibility, and establish themselves as a reputable source in the financial industry. Establishing a strong online presence with a user-friendly website, valuable content, and a modernized service stack will afford financial advisors the online visibility they need to increase leads and generate more revenue for their firm. If you’d like to learn more about growing your client base, contact our team today

Looking for more ways to solidify client relationships, increase revenue streams, and establish yourself as an essential part of your client’s financial future? Download our free guide! 

Financial Advisor Marketing Guide

Categories
Blog

Untapped Potential: The Importance of Attracting Gen X Clients for Financial Advisors

As a financial advisor, tapping into different client demographics is crucial for building and maintaining a successful financial practice. While most firms’ primary focus is on Millennials and Baby Boomers, there is a significant untapped market that is often overlooked: Generation X. In this blog post, we will explore how to get clients as a financial advisor with strategies to effectively attract Gen X clients and grow your financial advisory firm.

Generation X | Financial Terrain

Born between the mid-1960s and early 1980s, Gen X represents a sizable demographic with unique financial needs and opportunities. To successfully target Gen X clients, you’ll need to develop a clear understanding of their financial landscape, long-term goals, and challenges. Unlike the preceding Baby Boomers and the succeeding Millennials, Gen Xers have faced unique economic circumstances, including three economic recessions, increased financial responsibilities, and constantly changing employment dynamics.

Key insights to consider:
  • Financial Priorities: Many Gen Xers juggle multiple financial responsibilities, such as saving for retirement, funding their children’s education, and caring for aging parents. Recognize their need for comprehensive financial planning that addresses these various priorities.
  • Tech-Savvy and Self-Reliant: Gen Xers grew up during the rise of technology and are familiar with digital tools and platforms. They appreciate self-service options, online access to information, and on-demand, digital platforms for financial planning.
  • Seeking Long-Term Stability: Having experienced the results of economic volatility, Gen Xers value stability and long-term financial security. They seek retirement planning, investments, and risk management guidance to achieve their financial goals.
  • Generational Wealth: Experts predict that Gen Xers and millennials will control 47% of the total wealth in the United States by 2030.

Generational Wealth Gap 2022

Subscribe To Our Newsletter


How to Get Gen-X Clients as a Financial Advisor

Now that we have insights into Gen X’s financial landscape, and have a clear understanding of the importance of this dynamic generation, let’s explore effective strategies to attract and engage this cohort.

1. Tailored Marketing Messaging:

Create and promote marketing content that resonates with Gen X’s financial aspirations, long-term life goals, and challenges in today’s economic climate. Emphasize the benefits of comprehensive financial planning, wealth preservation, and end-of-life planning. Highlight your expertise in addressing their unique needs and concerns.

2. Leverage Digital Marketing Channels:

Tech-savvy and independent, 68% of Gen Xers rely on digital platforms and online reviews for information and decision-making. Establish a strong online presence through a professional website, active social media profiles, and engaging content. Utilize targeted digital advertising to reach Gen X clients actively searching for financial advisors.

3. Embrace Personalization:

Customize your marketing approach by delivering content demonstrating an understanding of their financial goals, life stage, and unique circumstances to provide Gen Xers with a more personalized experience. Leverage comprehensive technology to collect and analyze client data, enabling you to provide tailored recommendations and solutions.

4. Provide Comprehensive Financial Planning:

Gen Xers often have complex financial situations and diverse priorities. Position yourself as a trusted advisor who can address all aspects of their financial lives. Offer comprehensive financial planning services that prepare your Gen X clients for the future. Create and maintain their life legacies with an affordable, easy-to-use, all-inclusive, service.

5. Networking and Referral Programs:

Leverage your existing client base and professional networks to expand your reach – encourage your satisfied customers to refer their Gen X family members and friends to your services. 

6. Emphasize Technology and Convenience:

Gen Xers appreciate streamlined, tech-driven solutions. Offer online client portals for account access, financial tracking, and document sharing. Provide mobile apps for easy portfolio monitoring and goal tracking. Utilize video conferencing for remote meetings and consultations to accommodate their busy schedules.

Generation X – Conclusion

As a financial advisor, recognizing the untapped potential of Gen X clients can significantly contribute to the growth and success of your firm. By understanding Gen X’s financial landscape, adopting tailored marketing strategies, leveraging digital channels, and providing augmented service offerings, you can capture the trust and attention of this valuable demographic. 

Take the time to understand the unique needs of this dynamic generation, build long-lasting relationships with Gen Xers, and establish a strong foundation for your financial advisory business. Contact our team today to learn more about estate planning solutions and how your firm can benefit.

Looking for more ways to solidify client relationships, increase revenue streams, and establish yourself as an essential part of your client’s financial future? Download our free guide! 

Financial Advisor Marketing Guide